Dave says this:

The copyediting at the Post Sports section has been going downhill for awhile, now, leading to an epic front page, above-the-fold miss like this one. I dunno, maybe this plays differently in ATL, where coke is a generic term for cola and soda. Up north, it equals *hilarious*.

Well, as a Southerner, I had no trouble parsing that one.  I see Dave’s point, though.  Discuss.