Kacia says:

I’m just forwarding this to you directly.  I have NO IDEA WTF is up with the subject line here — no matter how I parse it, it doesn’t make sense!  Are they trying to make a play on “hoo” with the owls, but wrote “whose” instead?  And “look’s” with an apostrophe?!  I’m at a loss…

Hoo knows, Kacia?