This is Lisa S.’s first submission to RPB, and we love it!
This is one of those that just gets me right here, you know? I mean, this went through multiple people. Either the store owner commissioned it this way and the sign-maker didn’t correct it, or the sign-maker did it this way and the store owner didn’t know or care enough to demand that it be fixed. Money was spent on this, people.
Brava, Lisa!
Maybe they realized it and got it for free since it was wrong. Maybe.
My guess- not quite enough space for the whole thing- just look at that brutal kerning and smooshed together ‘sameday.’ And when they simply couldn’t squish any more characters in- vowel triage time. Later this signmaker would go on to blaze trails in the frontiers of txt spk, and inspire the creation of Twitter.