Part of my decline into Oooooold has involved an increase in the number of pills I take a day. I gave up last year and bought one of those pill cases that has not just a compartment for every day, but two compartments for every day, so you can fit in the breakfast pills and the bedtime ones in different compartments. So I saw these from a distance and thought that they might be right up my alley until OH NO THEY DIDN’T.

First of all, can we talk about the fact that “pod” is a real word, not an acronym, so it actually doesn’t need to be in all capital letters? I mean, aside from the blisteringly obvious THAT IS NOT HOW YOU USE AN APOSTROPHE.

And fear not, RPBers. I did the dirty, dirty job of checking the prominently advertised website to see if the error is reproduced online and wasn’t just an extremely unfortunate typo on product packaging (which you really, really should double-check, if you make a product).

Alas.

But this is where it gets interesting. Let’s break this down for a minute.

At the RED ARROW, we have improper capitalization and an improperly used apostrophe.

At the BLUE ARROW, we have the improper capitalization, but the apostrophe has been spared.

And then we have the part I’ve underlined in pink, which features a properly capitalized acronym with  acceptable use of an apostrophe!

I can only conclude that the copywriters at fit-fresh.com have decided to cover every single punctuation base they could imagine. Well done!