I have issues with the concept of “awareness” as a fundraising goal, especially after everybody is totally aware of the issue. But even if you’re going to argue in favor of awareness, there are legit awareness organizations and less-legit ones.

And then there are people who sell sweatshirts on signs on the highway.

This is a bad sign in terms of its quality, but I’m pretty sure it’s also a bad sign in terms of where your money is going to go…